Drag & Drop Gamification - Online Casino
Say hi to our new gamification banner concept. We've been observing amazing results in terms of using game concepts to engage users and help our conversion results. Users who spend more time with an ad - reading, playing, interacting - are more likely to proceed with our desired action. Mostly, we use game concepts for the iGaming industry where we track the co-relation between user ad interaction and conversion in terms of new registrations and successful logins of current users. Also important to note - active casino players are a very relevant audience for such mini in-banner games as they easily navigate and show interest in the content shown.
That being said, we are constantly looking for ways to introduce new concepts which can be used successfully in advertising. Here, we present a game based on Actions Per Minute. Abbreviated to APM, this a term used in video games which refers to the total number of actions that a player can perform in a minute. In our case - it is seconds. We ask users to drag & drop as much golden coins as they can in the pouch. After dragging the first one, a timer is started for the time of 5 seconds. New coins are generated constantly, with a counter at the bottom keeping track of the successfully deposited ones in the pouch.
Regardless of the score - after the time is up all users reveal the second banner slide which shows the online casino, their current bonus, a short explanatory ad text, and a CTA.
Based on our data and experience - we now provide a back option in the banner so users can go back and play the game once again. The nature of the game allows it, in this case try to boost your score, and it's just a little added option to boost overall engagement.