The Global Programmatic Charity Initiative Announcement

January 27, 2018 (Sofia)

Today, after more than one year of beta testing, we are excited to announce the global launch of the Global Programmatic Charity Initiative - an innovative and effective approach of providing free online advertising space to charity projects. By uniting premium online publishers to help charity organizations and providing the tools needed to actively target, publish and deliver ads of local and global social projects, our organization has already inspired the programmatic community to change the world while developing a successful, sustainable model.

The Global Programmatic Charity Initiative evolved from a small local project in Bulgaria and Macedonia and expanded to achieve greater, international coverage. Guided by the advices of both - Name (Job title, Organization) and Name (Job title, Organization) and the vision of its founder Ivan Ivantschev, our organization has reinvented itself as a social enterprise with an important mission - to advertise and stimulate social causes across strong digital medias. We believe that success is where people are good while doing business and helping others. So, in 2017 our team decided to prove that programmatic ads can be measured not by conversions and purchases only, but by the positive impact they can cause.

We are now proud to share that since the start of the Initiative’s beta in 2017 we have provided over 1 billion ad impressions to charity organizations. This year we plan on making this project global, expand the platform’s reach and raise more free impressions across premium international publishers.

Ivan Ivantschev, General Manager at EasyAds, said: "Online marketing is increasingly used by corporate companies but it is hardly used by charities. We see a chance now for social ventures to learn how programmatic display campaign work. Our technology shall help them reach vast audiences, almost instantly."

Publishers and Charities from accross the globe are welcome to join the Initiative."

Our Charity Partners

Over the last year, the Initiative helped charities of all sizes raise millions of free impressions. We work with major charity partners but we have also supported local social causes. We give them a hand, by providing massive online reach and our advertising technology.

SOS Children's Villages
SOS Children's Villages is the largest non-governmental organisation focused on supporting children without parental care and families at risk. The organisation's work focuses on abandoned, destitute and orphaned children requiring family-based child care. /
UNICEF works in 190 countries and territories to protect the rights of every child. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's rights throughout their lives requires a global presence, aiming to produce results and understand their effects. /
The world’s leading conservation organization, WWF works in 100 countries and is supported by more than one million members in the United States and close to five million globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature. /
We Move Europe
WeMove.EU is a citizens’ movement, campaigning for a better Europe; for a European Union committed to social and economic justice, environmental sustainability and citizen-led democracy. WeMove.EU uses online tools to lower the barrier to participating in European democracy, so all Europeans have a voice in this political process. / WeMove.EU

Contact us and join the initiative as a charity partner

Our Media Partners

Global Programmatic Charity Initiative is only possible with the support of the online publishers who provide a small part of their inventory so that we can deliver free impressions to non-profit organizations. More than 30 media organizations from across Europe, USA and Asia have already joined the Intitiative.
FORUM Media Gruppe
One of the the largest digital publishing houses in Germany, with numerous online brands, more than 1,000 employees and with daily online visitors in excess of 5 million.
La Informacion
One of the most visited Spanish-language online news websites with over 10 million unique visitors for November 2017. The website offers a broad mixture of international news, and carries mainly ES-focused coverage of sport, personal finance, travel, celebrity news, science and lifestyle editorial.
Blog Press EUROPE
The most prominent company of professional blog publishing, translated in 10 languages. Late in 2017, the company was editing 40 thematic blogs, covering subjects such as technology, sports, entertainment, fashion, trends and business. In november 2017, their aggregated audience was 20 million unique users per month.

Message us and register your interest as a media partner of the Initiative

Follow this links to see how our Social Enterprise works or read more about the Global Programmatic Charity Initiative. If you’re ready to participate as media or as a charity partner, please message us here.

For more information please contact:
Public Relations and Publicity, EasyPlatform