Multi Step Banner Strategy - Mattress Brand

We are happy to present another two-step banner strategy for a renowned mattress and bedding brand. Our main goal was to promote their products but help the users to find the best product for their need and in the same time to help the advertiser personalize their communication.

To explore the users opinion, we created a poll banner asking them to choose their desired mattress type: luxurious, ergonomic, or firmer with a reasonable price. After making their choice a short description of the mattress and a custom call-to-action button appears to further give more information about the product of the company that meets the criteria. After clicking the button the user is sent to the product page where they can do their research and purchase the product!