Game Promotion Strategy - Tap to Reveal + Carousel - Facade Renovation

Introducing two HTML5 banner strategy which was part of a campaign to promote a game organized by our client. Users were granted the chance to take part in the game and win a full façade renovation of their home.
To promote the activity, we created two separate HTML5 ads.

The first banner uses the touch-to-reveal concept where users are urged to touch a certain element and then a second side of the ad is revealed. In this case, we opted for an animated before and after effect of an old and new façade. The movement attracts user attention and we are able to directly convey the ad message - sign up for a chance to win a renovation. After revealing, details of the game are shown. How to participate, the deadline, call to action to visit the website and a bold company logo and color to introduce our client. All users who had interacted were next retargeted with a second HTML5 banner.