Info Boxes - Car Showcase

The idea behind the second html5 banner is to portray in detail the car model features. We have two main images of the car presenting the interior and exterior of the car. Interactive circles are placed on key points of the car. After clicking a certain circle, an info box pops up providing further details. There is also a call-to-action button which leads to the website for more information. With this interactive way to present the features we invite the user not only to observe the car but to engage with some of it features and possibilities. This helps in the quest to develop psychological connection between the two.

This creative is presented to the user after the initial banner has done its job to introduce the model. The idea of this retargeting sequence is to create a consumer path in order to create a dialogue between the brand and the user.