Video - Shopping Center
A major shopping center had an active campaign during which shoppers could scan QR codes placed around the mall. By doing so they could win a variety of prizes. Best way to get the word out a portray how to play? Video.
A good video goes a long way, especially when describing certain promotions where people are asked to do a certain action. What we did is embed their video and created the rest of the banner around their visuals and copy for the campaign.