Tab Navigation - Real Estate
Here we present an HTML5 banner for a client in the Real Estate industry. As part of their awareness campaign for apartments for sale, we wanted to introduce the building the online audience in as much detail as we could. We decided on a more informationally-rich approach. In one banner - we have a promotional video of the building itself, and three tabs featuring info regarding available apartments, building location, and building materials used. Users could easily switch between tabs and review all details.
By listing the available apartments per building, users could click on a certain building and directly proceed to the client website for review if interested. This shortens the user journey and drives more informed users to the landing page, as expectedly they have explored the informational banner tabs before proceeding.