Dynamic Product Ad - Feed Banner with Promo Code

A typical dynamic product banner powered by a product catalog automatically displays items the user viewed but didn’t purchase.

The challenge was to highlight a promo code valid for new users only. To achieve this, we developed a new feature for managing promo codes directly within the banner. Users can reveal the code and view its terms right in the ad itself.

The tracking setup allowed us to report every instance when the promo code is revealed within the banner. We observed a high engagement rate of 4% — a strong signal of user interest! This approach enables us to attribute orders not only to banner clicks, but also to banner interactions (promo code reveals).