Two-step Banner Concept: In-Banner Video - Fitness Center

We created this first HTML5 using an in-banner video so we could boost visibility and attract user attention. In large letters, we positioned the Free Workout promo and call-to-action button. As we have mentioned before, using visual information such as videos in your ads is a great way to get your message across to users as it easily catches the user's eye! The brand name and logo were part of the creative as well for further brand visibility. Next, we continued the communication with a second HTML5 banner.