Pull Bar - Door Showroom

What's your preferred style? This is the question we asked users with our latest HTML5 banner. They could choose between a classic or modern design for an interior door, and use the pull bar to view each example and make their choice. But first, some backstory.

This banner was created for remarketing purposes. First, an article featuring an interview with an interior designer was advertised. Its focus was on interior design trends and ideas when picking out interior doors and how to successfully make a stylish and convenient choice. All readers of the article were then retargeted with this banner ad, which closely follows the topic and its purpose is to drive even more users to the final landing page of the showroom.

As we have covered before, a great way to win user attention and stand out from other ads is to introduce a playful and interactive element on banner level. Here we have just that - the pull bar presents users with an opportunity to interact with the ad, choose their style and decide if they want to click and see more. After revealing, an ad message shows up letting them know that whatever their style choice is - the door center has the perfect door for them! 

To keep things consistent, the logo and brand colors are present as well as a reminder of the brand and direct link to the advertised articles of the door showroom and interior ideas.