On / Off Interactive Switch - Mineral Water

When your new product is out, it makes sense that you want to show it off in front of a large audience, and display advertising can play a big role in doing so. When it comes to awareness - you want to get your message across to as many users as possible.

This banner is entirely developed around the concept of product portrayal. We wanted to introduce the new 1L mineral water bottle but in a unique and memorable way. What we decided on is a double-sided banner ad which users can "switch" through via the on/off switch, or just by clicking anywhere on the banner slide. The ad itself intrigues users to switch and find out the new Velingrad water bottle, creating a sense of darkness and something hidden or withheld. Once a click (tap on mobile) is initiated - the second banner slide is revealed. Here in the light we see the 1 L bottle itself, in full view, and a CTA to visit the product landing page.