Find to Reveal - Online Casino

The iGaming industry is blooming and with it the need to substantially stand out from competitors online. Luckily, we know just how. We love to talk about interactivity and engagement in terms of HTML5 banner ads, but let's not forget one of the main key points of such ads - they stand out in an already very saturated online environment.

In this banner example you see another approach at gamification for both user engagement, and standing out from the crowd. Our client was a major online and offline casino which wanted to promote one of their latest available rewards in their online games - diamonds. To do so, we urged users to "search" for diamonds in the treasure boxes on the banner. Once found successfully - a second banner slide was revealed with text regarding the bonus and a call to action to enter the online casino. We also integrated some one of their brand figures - the treasure guardian - to tie together the mystical, treasure hunt feel of the brand.

User engagement became easy with the interactivity provided by the banner ad and we came to redefine that diamonds are, in fact, a player's best friend.