Touch To Reveal - Online Casino
The task to captivate the users attention online is harder every day. We are proud that by using the HTML5 technology and creative approach we manage to deliver some interesting and fun banners. This is crucial for the performance of the Display advertising nowadays. You have to be able to attract the right attention to the messages and convey the right incentives.
By placing some interactive elements - in this case balloons with a clear message that the user will find a Bonus Code in a balloon we activate the curious users and the players to interact and find out what the current Promo is. With this interaction we challenge the users to get closer to the brand and to engage with the current Promo.
This kind of micromoments with the brand increase drastically the Conversion Rate - the new users engage with the brand and are more likely to sign up. And the already registered players come back and reactivate their accounts.