Product Feed - Smartphones
When we strive to say to the users that we have quality products, we can either try to persuade them or just show them! That is why our client wanted to put the products directly in front of the users to grab. Just one click and the user is on the right place with no effort. In order to shorten the users path we incorporated a second product image in the ad to show them even more before visiting the website.
Our studies and observations show that when the ad provides more information, more photos, more specifics and bigger pictures, the users make the decision to visit the store based on more information and the visit is more engaged, more meaningful for both sides. That is why we try to incorporate the most important elements directly into the banner. The users appreciate the effort or shall we say - the better experience for them and engage with the ads much more.